Search Engine Optimisation (SEO) - Course Overview
Get to the top of Google with this SEO Course
SEO should be a crucial part of your online strategy. Without visitors to your website what is the point of having one? And if you’re not on page 1 of Google, you’re not going to have many visitors. That’s where SEO training comes in. The process of helping search engines rank your website better is called Search Engine Optimisation, and this SEO course helps you to take charge of your own SEO.
Why SEO Training is Important
There is a lot of good news in this Google SEO course. It is easy to do most of the things to get to page 1 of Google yourself; most of the tools and techniques are completely free; and a website that’s great for SEO is usually great for your customers too. The bad news is that it's even easier to get it all wrong, and that’s what the majority of websites do. Of course, if all the websites that do a bad job of SEO are your competitors and your SEO is well executed then you will be in a fantastic competitive position.
Who Should Come on the SEO Course
This comprehensive one day beginner’s SEO course is jam packed with great advice on how to get SEO right, and is aimed at anyone who wants to understand how to manage their own Search Engine Optimisation. All the techniques are practical and easy to implement, and all are illustrated with real world examples from a variety of websites. All the tools demonstrated and used throughout the course are free, and links are provided so that delegates can download and use them themselves.
Importantly, delegates' own websites will also be critiqued during the session, so during the day delegates will build a clear list of action items which they can start to work on as soon as they get back to the office. If delegates provide details of their website prior to the course then even more feedback on their websites will be provided.
DIY SEO Course Content
Topics that will be covered:
Introduction to Search Engine Optimisation
- What is SEO
- Why bother with SEO
- How Search Engines work
- How so many websites get it wrong
SEO Keyword Strategy
- Market research and keyword research
- Customer insights
- Competitor research
- Getting your site right
- Website meta data
Website content strategy
- Content length and relevance
- Use of keywords
- How to get links to your site
- Managing links
Other ways to get traffic to your site
- Offline ways to get traffic to your site
- How Google AdWords fits in
- Other Google products
- Google Analytics
- Rank Tracking
- Webmaster Tools
On completion of this event delegates will be able to:
- Make their website as SEO friendly as possible
- Work on the offsite things that help with SEO
- Measure how well they and their competitors are doing
Who Should Attend?
This practical event is aimed at anyone with a website who wants to get the most out of it. No technical skills are necessary.